Don’t Release Me!

Aquarium Bag Program

Invasive species cause an estimated 100 billion dollars of damage to native ecosystems and economies. Governments and municipalities spend excessive amounts of time and money dealing with established invasions. Controlling invasive species is hugely expensive and rarely results in eradication.  Prevention is the most cost effective way to address potential invasions, but successful prevention requires constant attention include education and awareness to those who may be closest to potential invasions.

Pathways for aquatic invasive species can vary greatly depending on the organism, but include transport in shipping ballast water, hitchhiking on hulls (biofouling), aquaculture escapes, live food trade releases and releases of unwanted pets.  Regulations are in place to help address ballast water issues and aquaculture escapes and laws provide fines for intentional releases of non-native species, however, many pet owners may not be aware of the economic and ecological harm that seemingly innocent releases can cause.

In a partnership with the Pet Industry, state and federal organizations and agencies, REEF is providing pre-printed aquarium bags to pet retailers with prevention messaging.  The Don’t Release Me! campaign seeks to educate pet owners by putting the message in front of pet owners where they will see it the most, and longest, during the acclimation period of the animals in the home aquarium itself.  Recommended acclimation procedures can take an hour or more during which time pet owners are continuously handling and watching their fish bag.  Messaging directing owners not to release their pets and providing a website for more information can help educate owners and prevent releases, saving money and protecting our resources.

To sponsor the Don’t Release Me campaign and allow us to supply bags to retailers click here.

For more information on ordering aquarium bags see the order form below.


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